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Christian-Albrechts-Universität zu Kiel
Lehrstuhl für Innovation, Neue Medien und Marketing
Prof. Dr. Dr. h.c. Sönke Albers
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06.07.2010
06.05.2010
27.01.2010
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Press Release


27.01.2010: The 2009 INFORMS Society for Marketing Science Practice Prize was awarded to Marc Fischer, University of Passau, and Sönke Albers, Christian-Albrechts-University at Kiel, for their paper “Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities.”