Me, we, and them. A context sensitive model of social and vicarious consumer animosity (DFG)

  • Laufzeit: 2019 - 2022
  • Lehrstuhl: Marketing (Prof. Dr. Stefan Hoffmann)
  • Partner: Prof. Dr. Oliver Trendel (Marketing Department, Grenoble Ecole de Management), Prof. Dr. Robert Mai (Marketing Department, Grenoble Ecole de Management), Prof. Dr. Jill G. Klein (Melbourne Business School, University of Melbourne), Prof. Holger Görg, PhD (Global Division of Labour, Kiel Institute for the World Economy), Prof. Dr. Cristel Antonia Russell (Marketing Department, Kogod School of Business, American University Washington D.C.), Dr. Michael S. W. Lee (Business School, University of Auckland), Prof. Dr. Thomas Niemand (TU Clausthal)
  • Eine nähere Beschreibung finden Sie hier.