Best Paper Award at the 2022 AMA Winter Academic Conference


The paper "The relationship between consumer animosity and product judgment - a meta-analysis"

from Ms. Tinka Krüger (Kiel University), Prof. Thomas Niemand (TU Clausthal), Ms. Ipek Nibat (Grenoble Ecole de Management), Prof. Jill G. Klein (Melbourne Business School), Prof. Robert Mai (Grenoble Ecole de Management), Prof. Olivier Trendel (Grenoble Ecole de Management), Dr. Wassili Lasarov (Kiel University), and Prof. Stefan Hoffmann (Kiel University)

received the Best Paper Award in the Track "Global & International Marketing" at the 2022 AMA Winter Academic Conference. The conference (February 18-20 2022, Las Vegas, U.S.) is one of the most important conferences in the marketing field.

AMA Best Paper Award

(Ein Post von der Professur für Marketing)