Krautz/Hoffmann (2019) is a Highly Commended Paper in the 2020 Emerald Literati Awards
20.11.2020
Caroline Krautz and Stefan Hoffmann’s article “Cross-cultural application of a practice-oriented acquiescence measure” published in the International Marketing Review in 2019 has been selected as a Highly Commended Paper in the 2020 Emerald Literati Awards.
Link to the paper.
(Ein Post von der Professur für Marketing)