07.03.2022

The paper "Augmented Reality-delivered Product Information at the Point of Sale. When Information Controllability Backfires" by Stefan Hoffmann, Tom Joerß, Robert Mai and Payam Akbar has been accepted for publication in the Journal of the Academy of Marketing Science (IF = 9.42, VHB Jourqual 3.0 A, FT 50).

Augmented reality-delivered product information (ARPI) can overcome the limited space at the point of sale to inform shoppers on demand and will therefore become more widespread in brick-and-mortar stores. To fill the void of academic research, this paper develops a model of how consumers process ARPI and how ARPI can shape brand image and purchase intentions.

(Ein Post von der Professur für Marketing)