Paper accepted for publication in the Journal of Retailing and Consumer Services (JRCS)

08.07.2024

The article "How consumer animosity drives anti-consumption: A multi-country examination of social animosity" has been accepted for publication in the Journal of Retailing and Consumer Services (JRCS). The article introduces and empirically validates the concept of social animosity in anti-consumption contexts. Find the full paper here.

This article is the result of joint work by a research consortium from Kiel University (Tinka Krüger, Stefan Hoffmann), Sabanci University (Ipek N. Nibat), Grenoble Ecole de Management (Robert Mai, Olivier Trendel), the Kiel Institute for the World Economy (Holger Görg), and the Audencia Business School (Wassili Lasarov) and was funded by the German Research Foundation (DFG) and the French Natioanl Research Agency (ANR). 

(Ein Post von der Professur für Marketing)