15.07.2024

The article ”Power versus morality: uncovering the underlying mechanisms of consumer response to perceived visual sustainability in package design” by Kristina Nickel (Kiel Institute for Responsible Innovation) and Rebekka Böhm (A&F Marketing – Consumer Psychology) has been accepted for publication in the Journal of Product & Brand Management (JPBM). This work highlights the importance of perceived visual sustainability as a factor that influences purchase intention, and the role of cognitive versus affective mechanisms in shaping consumer responses to design sustainability.

Ein Post vom Kiel Institute for Responsible Innovation [KIRI]